Q&A With Heidi Zak

The brand now services an estimated 87 percent of women. How in 2018 can the CMO of any public company — let alone one that claims to be for women — make such shocking, derogatory statements?” It was signed by Heidi Zak, co-founder and co-CEO of ThirdLove , a direct-to-consumer bra company and Victoria's Secret competitor.
ThirdLove Co-Founders and Co-CEO's, Heidi Zak and David Spector have been recognized by Goldman Sachs GS, +1.00% as two of the 100 Most Intriguing Entrepreneurs of 2018” who were recently honored at the Builders + Innovators Summit held in Santa Barbara, California.



For instance, she felt not enough people told her how hard it was going to be, whereas I wished more people had told me how doable it all is. It took Zak a few months to bond with her first child, something a lot of women go through, but few openly talk about.
Too much padding, not enough padding, uncomfortable under-wire — ripping off that ill-fitting bustiere for the umpteenth time can make you throw your hands up and shout WHY ISN'T THERE AN APP FOR THIS?!” Well, thanks to ThirdLove , there now is, and consequently the experience can be a lot less harrowing.

ThirdLove, whose advertisements you've probably heard on whatever podcasts you listen to, has built a brand out of supplying an impressive number of sizes and colors of bras for women of varied body types—an obvious counterpoint to the homogeneous glamazon” look championed by Victoria's Secret—and ensuring they actually fit.
From marketing to product development, data has allowed ThirdLove to grow faster than any other online bra and underwear startup. The chief marketing officer of Victoria's Secret's parent company had recently made controversial comments about transgender models during an interview with Vogue.

It was the eleventh hour and I had two options: Head out to the store to try on dozens of bras or stick with the ill-fitting option I already owned. Heidi Zak Many women also don't feel comfortable with current options for getting fit for a bra, which is why our sizing app has become so popular.