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About Black Friday Trends

Marketing trends have changed dramatically since the Second World War, when marketing just consisted of notifying the consumer about the existence of a product. During the first week of November, consumers had completed 24 percent of their holiday shopping, according to a survey by the National Retail Federation It was the highest level in the history of the trade group's survey, and up 16 percent from a decade ago.
The slight decrease in site traffic on Black Friday for Apparel, Beauty, Jewelry and Technology brands can be explained by the growing trend among these types of retailers to extend offers in their Black Friday sales to the days before and after Black Friday; therefore, their surge in site traffic is spread across more days.

With Amazon and other online retailers taking a chunk of the Black Friday market, with Cyber Monday shortly after as well,it shouldn't come as a surprise to most people that department store chains such as Macy's , Kohl's and J.C. Penney are struggling to drive shoppers to malls.
As one of the biggest shopping days in the UK, it's sure to cause a rush of shoppers to both online and high-street stores offering huge discounts and one-off deals In fact, Brits plan to spend an estimated 5.6 billion on Black Friday and Cyber Monday purchases this year alone, according to our latest research.

Black Friday is one of the most important times of the year for TechRadar - we spend weeks ahead of the big day (or weekend) making sure the whole site is ready for people looking for the information they need to help them make the right buying choice.
Black Friday has been increasingly adopted by stores in Brazil since 2010, 98 although not without its share of inflated prices and other scams, especially in its earlier years, earning the nickname "Black Fraude" 99 (Black Fraud) or also "Black Furadei", which comes from the slang word "furada", meaning a "jam" or tough situation, usually involving money.
In the U.K., major shopping hubs - like Oxford Circus or Manchester's Trafford Center - were silent as consumers traded the early morning queues for the comfort of their homes, even with retailers slashing prices up to 80 percent to draw in buyers according to the Daily Mail A trend broken by only a handful of stores, including JD Sports who welcomed thousands of buyers in London.

Among the channels driving most significant sales, throughout the holiday season, paid search has ranked highest for driving revenue, representing a 24.4-percent share of sales, followed by direct traffic at 21.2 percent, and natural search at 18.8 percent.
Advertisers sponsoring these keywords spent $8.9 million on U.S. Google desktop text ads over the Black Friday-Cyber Monday weekend in 2016 vs. $15.4 million on text ads over the same period in 2015, and $9.6 million on U.S. Google desktop product listing ads vs. just $2.9 million on product listing ads in 2015.

While it appears that online retailers are gaining more of the share of Black Friday sales each year, brick and mortar retail still will continue to be a draw for all age shoppers looking to save a few bucks and score some deals for the holiday season.

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