YouTube is the third largest search engine on the web, and the number one video search engine. Many a creator has made the mistake of beginning to upload videos to what they thought would remain a low‐key, personal channel, only to have that channel take off in popularity, at which point they begin to feel trapped in a channel named after their cat.
In the video description area be sure and include the URL that's mentioned in your resource box - giving people good information in the video is a must, but unless you give them an easy way to click through to your site you won't see the increase in traffic that you want.
You probably think you know who your YouTube audience is, but YouTube's analytics—which can tell you the demographics of your audience, which videos they prefer, and how engaged they are—can be very valuable for either confirming your strategy or telling you when you're missing the mark.
Needless to say, no matter how precisely you optimize your video around a certain keyword, if it's boring or lame nobody will keep watching it. It's important to know that YouTube rewards audience retention, meaning that if people keep watching your whole video (or most of it), YouTube's algorithm understands that it's a useful and high-quality product.
And because you'll also be linking to other videos that also use these tweaks, you end up building an ever-growing empire of YouTube videos that dominate the keywords you want to rank for, and getting tons of interested leads and visitors to your website day after day.
This can mean responding to comments, subscribing to other users' channels, creating response videos, running contests for viewers, collaborating with other brands, and anything else you can dream up. YouTube is in many ways a social media community, and as with any social media, your engagement needs to be real-time, relevant, and genuine.
If you are familiar with optimising written content, like your blog or website, for Google, then you'll know that they count the number of backlinks to help them determine how valuable your content is. Seeing as Google owns YouTube, it should be no surprise that YouTube works in this way too.
Although YouTube gives you 500 characters for tags, adding more than 15 tags can look like keyword stuffing. 3. Once your video has uploaded, on the next page there will be options to enter the title of the video, description, and tags. If youВ didn't upload a custom thumbnail for your existing Facebook videos, you can select Edit Post” from the menu and a similar pop-up will appear.
With an investment of $100-$150, you can be rolling with great quality videos that rival some of the biggest YouTube channels. YouTube's lists placing How to choose title for youtube video excessive tags in the video description (tag stuffing”) rather than placing them as tags upon upload” as another example of misleading users.
Without watch time, no channel growth. Keyword tools like RankTracker ensure youвЂre on the right track, not just throwing great videos into the dark depths of obscurity. By taking a few small steps, you can dramatically increase the number of people who watch your video and want to engage with your organization, without spending extra money on digital advertising.
The name of your video on YouTube is the first thing most people will see so it needs to be eye catching and something that will stick. Once you've hit 1,000 subscribers, you become eligible to join the YouTube Partner Program which allows you to post ads on your videos.