Search engine optimization, or SEO, is big business. The emphasis on tools, meaning plural, is important because there's no one magical way to plop your website atop every single search results page, at least not organically, though there are best practices to do so. If you want to buy a paid search ad spot, then Google AdWords will happily take your money.
The takeaway here is that if you have LOTS of location pages serving ONE SINGLE business in one location, then those are very probably classed as some diy seo for small business sort of doorway pages, and probably old-school SEO techniques for these type of pages will see them classed as lower-quality - or even - spammy pages.
All four of those are directly related to the experience your website is providing your users It's pretty simple: If your website is easy and enjoyable to use and offers valuable information, you'll get more visitors, who will stay longer on your site and visit more pages, and that will improve your search rank.
To beat the competition in an industry where it's difficult to attract quality links, you have to get more technical” sometimes - and in some industries - you've traditionally needed to be 100% black hat to even get in the top 100 results of competitive, transactional searches.
If you are an SEO, web designer, ad agency or do-it-yourself kind of business person, then you should consider a subscription to our SEOToolSet, now in Version 6.1. We developed these tools for our own analysts, who use them daily to serve our SEO consulting clients.
Google began using mobile page speed as a ranking factor in July, and while it said the speed update” will only affect a small percentage of sites, it's still a good idea to make sure your site is as fast as possible —both to improve your search rank and provide a good user experience.
Not saying you should promote your site and it's content via all channels, but as a beginner to SEO, I'd highly suggest focusing on the first four pillars before even attempting to delve into link building itself - which is a more advanced and risky form of SEO in my opinion.