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In Q4 of 2017, 25% of Google's business reviews had no actual review content and only gave a star rating. Some have suggested that Amazon, a for-profit company, has an incentive to allow this behavior: The cut it takes from sellers and vendors varies, but e-commerce experts say the median is around 15% — and studies have shown that large volumes of reviews translate to more sales.
Trustpilot is a fast-growing, community-driven consumer review platform based in Denmark, although they've expanded out of Europe into 65 countries, including the U.S. The platform for businesses helps companies from all over the world proactively collect customer reviews.

Ulta's review section doesn't get quite the heat that Sephora's does, either in number of overall reviews per product or reviewer sass, but at first glance it seems that reviews skew mostly 4-star or higher (as do Sephora's), with a poorly overall reviewed produc t here or there.
He told us, in conversations on Facebook and email, how he had been contracted by western companies - including British personal finance and retail firms - to covertly post hundreds of reviews on independent consumer review websites such as Trustpilot and Review Centre.
It is good to find an article commenting about this topic; these ratings have great influence on consumers, therefore, people taking advantage of this great opportunity should use it responsibly, and always measuring the consequences of his or her actions.

In a spot check run prior to the publishing of this article, I confirmed Noonan's findings: 10 of the 22 first-page results on Amazon for iPhone charger” were products with thousands of 5-star reviews, all unverified and posted within a few days of each other.
They aggregate what others have reviewed, and using their algorithm, show you a summary and what the overall opinion is. You can browse between expert reviews and user testimonials on virtually any product you are thinking of purchasing, as they offer one of the biggest databases from the list, and their rating even gives higher importance to trusted sources.

Unfortunately, Amazon still hasn't ironed out the best ways to identify and scrutinize reviews that are all copied from another listing, or use the same sentence structure over and over on the same listing, which you'd think they could do fairly easily.
But if you're actively campaigning for positive online reviews and you encounter happy customers who want to leave you a positive review but don't have accounts on sites like Yelp, Angie's List, or Google, it's handy to have a place on your website to publish their kind words.

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